William Penn Continuing Care Campus

William Penn is a CCRC (Continuing Care Retirement Community) that cares for seniors at any stage in the aging process. They have been a long time client of my employer, and I was tasked with helping them start their marketing efforts from scratch. We have done a complete overhaul of their brand and marketing plan; created a new logo, print materials, website and more! Some of these items are a collaboration between myself and another graphic designer I was directing at the time, others I did on my own.